Sky Italia continues corporate consolidation

Satellite TV News 6/20/2013

Leading Italian pay-TV provider Sky Italia has made the second senior management changes in a matter of a few days.
Hot on the heels of appointing Delia Bushell as Chief Commercial Officer to lead the Marketing & Sales department, Sky Italia has consolidated its programming structure to follow a model already adopted by News Corp in the UK and in Germany.
Henceforth there will be a single group led by Andrea Scrosati who has been appointed Executive Vice President Programming and put in charge of Cinema, Entertainment, Partner Channels and Sky TG24. The key sport content will remain a separate group.
Commenting on the changes, Andrea Zappia, CEO of Sky Italia, said: “Sky boasts a wealth of outstanding premium content, but it still has great potential for further improving its quality and investing in new TV formats. This new division was created to fulfil this potential, and Andrea Scrosati’s great professionalism and in-depth knowledge of the TV sector are the best guarantee for achieving this important goal.”

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