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American sports channel ESPN 3D is to be closed down by parent Disney after three years of operation.
The channel, which will cease transmissions by the end of the year,
launched in 2010 with offerings that included American football, Masters
golf and action from the FIFA World Cup in South Africa.
But the channel said customers have not warmed to the technology, citing a “lack of demand from the majority of consumers.”
Disney is now looking to focus their efforts on Ultra HD or 4K TV rather than 3D broadcasts.
“We are committing our 3D resources to other products and services that
will better serve fans and affiliates,” said ESPN spokeswoman Katina
Arnold.
The channel charges an average of US$2.79 from each subscriber, and is
carried by Time Warner Cable Inc, Comcast Corp and DirecTV, amongst
others.
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