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A survey of US households shows that nearly three-quarters (74%) of all American households have one of Netflix's SVOD, Amazon Prime or Peach services.
The figures for 2015 and 2017 were 52 and 64 percent, respectively. According to the survey, overall, 51 percent of American households have more than one SVOD service.
Netflix Network has been the most popular SVOD service in the United States.
The findings are based on a survey of 1111 households nationwide.
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