Cyfrowy Polsat sums up 2018
March 22, 2019 09.11 Europe/London By Chris Dziadul
Poland’s Cyfrowy Polsat saw its revenues grow by more than 10% to reach PLN10.7 billion (€2.5 billion) in 2018.
At the same time, according to a summary of the year published by the company, its EBITDA increased by 7% to PLN3.7 billion.
Other highlights on the year included over 30% of customers using
bundled offers; the number of multiplay customers increasing by 19% to
1.8 million; and churn falling to a record low of 7.6% annually.
Furthermore, the total number of contracted pay-TV customers exceeded 5
million. ARPU in Q4 stood at PLN84, up 2.6% on 12 months earlier.
Commenting on the year, Tobias Solorz, CEO of Cyfrowy Polsat and
Polkomtel, said: “In 2018 we are able to implement all our plans and
assumptions while strengthening our position on pay-TV,
telecommunications as well as TV broadcasting and production markets. We
continued growth in the segment of multiplay services while offering a
wide range of services and attractive bundles to our customers. Our
success is best demonstrated by the figures – we have nearly 1.8 million
multiplay customers who have bundled together nearly 5.4 million
pay-TV, mobile telephony and internet access services. Plus was the
leader in the MNP area, and it was the only infrastructural operator to
have recorded positive MNP balance last year. For the first time in
history we were providing in excess of 14 million contract services
while the churn level continued to decrease and reached a record-low
level of 7.6%, which is indicative of high satisfaction of our customers
with the services we provide to them. We can confidently say that we
have the most loyal customers. And we would like to thank them very much
for their trust”
He added: “In 2018 our operations were effectively supported by our
strategic acquisitions. Adding Netia to Cyfrowy Polsat Group enabled our
companies to embark on operational cooperation in key areas.
Fibre-optic internet access, offering transfer rates of up to 900 Mbps,
has been added to our smartDOM loyalty program, while Netia’s TV offer
has been extended to include new TV stations from Polsat TV’s rich
portfolio of channels and the package including the UEFA Champions
League and the UEFA Europa League matches. Acquisition of shares in
Eleven Sports Network’s Polish operations resulted in strengthening of
our premium sports offer”.