BT Sport introduces new app for Xbox, Samsung TV and Apple TV
February 7, 2019 11.24 Europe/London By Julian Clover
BT Sport has brought in a new large screen app. It will enable views to enjoy 4K UHD and HDR coverage of BT Sport 1, BT Sport 2, BT Sport 3, ESPN, BoxNation and the BT Sport Extra channels.
It is available for Xbox, Samsung Smart TVs and Apple TV.
BT TV already has an app available for multiscreen viewing across its channel portfolio.
The new app is available free of charge to BT Sport subscribers, excluding those BT Mobile and EE customers viewing on its £5 add on offer.
“We’re working to offer our customers unrivalled choice, with the best content, the smartest devices and the latest technology through partnerships with the world’s most innovative companies,” said Marc Allera, CEO of BT’s Consumer division. “Making BT Sport available on Apple TV, Samsung TVs and Xbox is just one of the ways we’re bringing great sport to even more customers and creating the best sports viewing experiences in the UK.”
BT Sport is currently developing plans for ‘object-based broadcasting’, which will enable viewers to personalise and control some aspects or objects of programmes, such as audio or graphics.
Example applications could include the ability to control stadium and crowd noise levels versus commentary and for blind or partially sighted viewers to access audio description of live sport.
A private video chat service is also in development that would allow fans to converse while watching BT’s sports content.