The Russian DTH platform operator Orion has signed a cooperation agreement with Sony Pictures Television Networks.
Under it, Orion will deliver TV signals from Sony’s headquarters in
London throughout Russia, distributing them in its Telecard satellite TV
packages and also providing them to cable operators.
Starting this March, Orion will employ the Horizons 2 and Express-AM5
satellites to deliver three channels. Sony Sci-Fi, Sony Channel (Sony
Entertainment Television) and Sony Turbo will be offered to Telecard
subscribers in its Standard and Unlimited packages.
Orion will employ unique technology guaranteeing content delivery over
the internet. The main feature is that only HD versions of each channel
will be delivered from London to Moscow, with SD versions then be
produced at Orion’s playout centre.
The channel Sony Channel (Sony Entertainment Television) will be
distributed in Russia in both SD and HD versions, and Sony Sci-Fi and
Sony Turbo only in SD.
Commenting on the agreement, Andrey Trufanov, head of the department for
the implementation of telecommunications services at Orion, said: “I am
glad to say that another major international player has chosen our
satellite media platform as a key technical partner in Russia. The
channels of the Sony Pictures Television portfolio are traditionally
distinguished by high quality content. I am sure that both the
operator’s partners and subscribers will appreciate them”.
Sergey Plotnikov, DG of Sony Pictures Television Networks in Russia and
the CIS, added: “We highly appreciate the potential of our cooperation
with Orion. On the international market the company has established
itself as a professional partner capable of promptly solving issues of
any complexity related to the production and distribution of TV
channels. The level of services provided fully complies with the
international standards of the television industry”.
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