Sky is to add music service Spotify to its Sky Q box as part of its latest series of innovation.

Spotify will launch on Sky Q in the UK and Ireland in the spring. It’s Sky’s latest move towards the premium audio market following the recent launch of the Sky Soundbox device. Customers will be able to use the ad-supported Spotify service free-of-charge or log in to their premium account.

Jeremy Darroch, Group Chief Executive, Sky commented: “Sky Q keeps getting better and better. With this suite of innovation, we are taking the user experience to another level – and we won’t stop there. We will continue enhancing Sky Q and finding new ways to bring customers more of what they love, and in so doing ensure we appeal to every household and every one in that household. With Spotify joining our Sky Q platform, we are giving customers the best home entertainment experience in Europe.”

From the beginning of March new features will be introduced that include a further enhancement to Sky Q’s Voice functionality with personalised recommendations such as “show movies for me”.

There will also be a new widescreen user interface and a doubling of the amount of Ultra HD content. This includes content in the HDR format, a bonus for subscribers with 4K television displays. A newly designed homepage will feature ‘Most Recent Recordings’ and ‘Favourite Channels’ along with editorially curated selections of Box Sets, Movies, and Catch-Up TV

A new kids mode will also be introduced running in tandem with the existing Sky Kids app and a Sky Q app will be introduced on Smart TV and third party devices.

Along with Sky Soundbox, customers will be able to augment their existing Sky Q audio services, including the ability to stream to TV speakers via AirPlay or Bluetooth.