SFR is considering a change of brand name for its sports TV offering,
which could soon become RMC Sport, according to information gathered by
Les Echos. Speculation on a possible rebranding were fuelled by a recent
press interview given by Orange CEO Stephane Richard, in which he
stated that he was hopeful of a wholesale distribution deal enabling
Orange TV customers to access SFR's exclusive sports content. As a
condition, the current SFR Sport (or future Altice Sport) branding must
be replaced, said Richard, although he remained secretive over the
options on the table.
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