SFR is considering a change of brand name for its sports TV offering, which could soon become RMC Sport, according to information gathered by Les Echos. Speculation on a possible rebranding were fuelled by a recent press interview given by Orange CEO Stephane Richard, in which he stated that he was hopeful of a wholesale distribution deal enabling Orange TV customers to access SFR's exclusive sports content. As a condition, the current SFR Sport (or future Altice Sport) branding must be replaced, said Richard, although he remained secretive over the options on the table.