Ziggo Sport said it has acquired the broadcasting rights of the UEFA Champions League for the coming three seasons. The rights cover live and summary match broadcasts on television and internet. In addition to the UEFA Champions League, Ziggo Sport will also broadcast the UEFA Supercup battle between the winner of the UEFA Champions League and the Europa League. The company did not provide any financial information about the deal.
Starting with the new season, Ziggo Sport, the free sports channel for the digital subscribers of Ziggo, will broadcast a live march at at 7.00 pm. From 9.00 pm, it will offer “between” programme, where it will switch between the goals and the biggest chances on the various fields. From the eighth finals, a live match will be broadcast every night. After each round of play, Ziggo Sport will also broadcast game highlights.

Veronica had first choice

The broadcasting rights that Ziggo come on top of the deal Veronica cut. This broadcaster had the first choice. That means that Veronica determined what match it would broadcast. Ziggo Sport has the right to broadcast other matches, which in practice means that Veronica will choose the best 'poster', with or without a Dutch club. The finals and matches with Dutch teams must be broadcast on an open network.

Via Pay TV product Ziggo Sport Totaal, customers can determine the match they want to watch, in addition to the “between” programme. Per evening, a maximum of five matches will be offered simultaneously Ziggo Sport Total is available from almost all distributors in the Netherlands.

The broadcasting rights of the Champions League matches fits within Ziggo's strategy to acquire the rights of live sports competitions. The company provides, among other things, live broadcasts of Formula 1 and the English and Spanish football leagues. Ziggo Sport also focuses on Dutch competitions by broadcasting live hockey, basketball, volleyball and handball matches.