Days after announcing that it was to provide what it claims is unprecedented coverage of the forthcoming UEFA Champion League final in 4K and 360° VR, BT Sport is giving away free Google Cardboard VR headsets to fans.


bt 20may2017The coverage of the clash between Cristiano Ronaldo’s Real Madrid and Juventus on 3 June will see, for the first time, says BT, the Champions League final available on the BT platform in 4K/Ultra HD on YouTube as well as in UHD with Dolby Atmos sound on its core BT TV IPTV offer. In another first, the Champions League final will also be available through a number of 360° streams on YouTube and the new BT Sport Virtual Reality App, allowing viewers to choose between a 360°-produced programme with commentary and graphics, or select their own camera viewpoint.

Football fans can register to get the free Google Cardboard VR headset from the BT Shop online or from EE stores throughout the UK from 23 May. BT will also be giving them away at London Waterloo, London Liverpool Street and Birmingham New Street stations on 2 June, and also from the BT Sport stand in the UEFA Champions Village in Cardiff Bay across the weekend of the final.

“We’re delighted to be giving people the chance to get their hands on these headsets for free, enabling our viewers to get even closer to the action,” said Pete Oliver, managing director, BT Consumer. This is the biggest club football match in world football and fans and viewers will be able to experience it on BT Sport in the most innovative and exciting way as the two footballing giants Juventus and Real Madrid take on each other for European glory. We believe that VR can offer our viewers an immersive second screen view, which will enhance our coverage. We’re excited to be broadcasting what we believe to be the biggest multi-camera live 360° sporting event ever for the first time to our customers.”