Dish launched a Spanish-language customer service app, claiming it's the first major pay-TV provider to offer such an app to the Spanish speaking audience. The app comes with a variety of account-related services from a smartphone or tablet. The announcement comes as DishLatino also unveils a new Spanish-language user interface for the Hopper DVR, Joey and Wally set-top boxes.

The MyDish App will default to the language the user has selected in their smartphone or tablet settings. For users whose phone settings are set to Spanish, the app will automatically display content in Spanish. The app puts users in control of such functions as paying bills, enrolling in auto-pay, accessing account information, changing programming package subscriptions, ordering pay-per-view or video-on-demand, accessing My Tech with information about an upcoming technician appointment and referring friends to DISH.

To help educate customers about the app, DishLatino is launching a series of ads.

The complete on-screen experience is now available in Spanish on a Hopper, Joey or Wally set-top box. Once selected, functions such as the menu, guide and search will all be displayed in Spanish.