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Sky Italia has accused the Italian communications regulator Agcom of being biased in favour of rival broadcaster Mediaset.
Sky-I is seeking €100 million on damages from the regulator, claiming
that its 2011 decision to allow Mediaset’s advertising agency Publitalia
to sell commercial airtime across analogue and digital channels both
distorted the market and went against an earlier ruling.
In 2005 Agcom told Mediaset it should use separate agencies for analogue
and digital airtime, Mediaset later establishing Digitalia to sell
commercials on its Mediaset Premium pay-TV service.
Neither Agcom or Mediaset have commented publicly.
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