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Bushell has been at the News Corp.-owned pay TV operator since May
last year, initially taking the role of chief strategy and commercial
initiatives officer. Prior to that she spent twelve years at another
News Corp.-backed pay TV firm, BSkyB.
At Sky Italia Bushell will run the marketing and sales operation. The
company has struggled against a tough economic backdrop in recent
quarters, recording revenue and subscriber declines, however, at last
count it had 4.8 million paying customers.
At Sky she held various roles including managing director for the
company in Ireland, head of business development and latterly head of
the broadband and voice department as the pay TV company became a triple
play operator.
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